A Strengths-Based Approach

The approaches listed in Part 2 of this series, to deal with uncertainty work very differently for different people. It’s important to strike a positive balance and to discover what works best for you in relieving stress when dealing with ambiguity. One of the most effective ways of doing this is in finding out what your strengths are. Knowing where our personal strengths lie – i.e. how we naturally perform best and thrive, what our needs are, and how we may be perceived by others - is absolutely key in being able to tackle challenges and thrive in times of uncertainty.

Strengths-based development is rooted in positive psychology (the study of human flourishing), as opposed to the traditional deficit-focused perspective. Contrary to the deficit perspective, the strengths approach shifts the transformational power from the external expert to the individual.

Extensive research indicates that a strengths-based perspective and an understanding of our personal strengths has a significant impact on satisfaction with life, wellbeing (mental and physical health), stress reduction, engagement, creativity & agility, confidence and ultimately, performance.

The first principle of strengths-based development is that our greatest talents represent our innate power and potential. Applying those specific talents is our best opportunity for high performance and success. The more we know what our innate talents are, the better we are able to apply them to drive our success. It is through developing awareness of our talents and developing them that we can turn them into strengths that produce results.

Research strongly indicates that optimum performance is achieved by focusing on strengths and managing weaknesses - i.e. investing time and energy in the development of natural strengths will generate a much higher ‘return on investment’ than investing in trying to fix weaknesses, and focusing on strengths imposes no limits on the development of human potential.


Thriving in Uncertainty - Take a Strengths Assessment

How to deal effectively with, and even thrive with, uncertainty and ambiguity is not something we are born with an ability or inability to do – it is something we can all learn. And as with any skill, the best way to learn is with practice, taking baby steps to build up confidence in acting with the information we have available right now. ‘Ambiguity’ does not have to be a frightening word – in fact, accepting it, embracing it, and dealing with it effectively helps us feel confident and creative in all aspects of life.

One of the most empowering steps you can take is to gain awareness of your strengths, using a proven, validated psychometric instrument such as the Clifton StrengthsFinder™. Exploring and identifying your strengths can bring greater satisfaction, performance and success, and can help you flourish in your interactions with others.

Primeast’s team of certified and experienced practitioners can support you every step of the way through this process. I hope this article inspires you to give it a go – after all, when nothing is certain, everything is possible.

For a discussion about how you can use Strengths Finder to support your teams and help them adopt a Strengths-based approach, speak to a member of our team.

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About the Author


Claire Holmes

Claire is a dynamic and engaging business change specialist with significant experience in European pharmaceutical regulatory affairs, (formerly of the EMA) and professional services consultancy. She also has a proven history of facilitating major change involving senior stakeholders within the European regulatory network and pharmaceutical industry.

A qualified business psychologist, Claire has a clear focus on tangible and sustainable performance outcomes through positive psychology approaches.

You can email Claire directly if you have any questions about how you can use Strengths Finder to support your teams.

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