Designing The Purposeful Organization | Learning & Development | Primeast

Organizations strive to deliver maximum value. Yet despite best intentions, they place boundaries around performance.

"Designing the Purposeful Organization - how to inspire business performance beyond boundaries" by Clive Wilson is the culmination of nearly thirty years service by facilitators at Primeast for their clients in the fields of leadership, organisational development and teamwork, and demonstrates how business performance can be inspired beyond boundaries by aligning people to a compelling purpose.

"This superb book delivers a magnitude of relevant information on a timely topic and provides a roadmap to understanding how to inspire business performance beyond boundaries...I was instantly smitten by the expertise and insightful information as well as the richness of the tools, activities, case studies and resources... Anyone who truly wants to make a difference in their workplace or community will find the information inspiring." Debbie Richards, President, Creative Interactive Ideas and President 2013 ATD Houston

Delivery of a compelling future

Globalization, competition and recession have created an overwhelming pressure on organizations to deliver growth. This has often resulted in tough performance targets being pushed down the line. Hard-hitting management may deliver short-term results but in the longer term key people burn out or leave, and business performance falls back. Designing the Purposeful Organization explains how to implement a more enlightened and authentic leadership style that aligns people's strengths to the delivery of a compelling future. Drawing on a unique framework that helps leaders manage the eight elements essential for high performance: purpose, vision, engagement, structure, character, results, success and talent, the book moves beyond the boundaries of transactional performance (pay me X and I'll deliver Y) to a purpose-centred performance that releases talent, creativity and engagement.

Discount Offer - 20% off

Use the discount code DESIGNING20 via to get 20% off "Designing the Purposeful Organization". The book is also available via The best offers for our US readers are
"If you are looking to gain some energy and focus in pulling together a strategy or change management plan for your department or business, then picking up this book would be a good start. What you will gain is a professional review of over 40 years of insight in the success that some organisations have achieved by clearly defining their purpose and vision for their business." Alex Spence, Group HR Director, Cape
"The guidance on how to help an organization get to the 'why' of its existence and be able to synergize the perspectives of multiple stakeholder views into an integrated purpose is inspirational [...] This book is a direct reflection of the calibre of expertise, insight and intensity that Clive and the Primeast team bring to their professional work." Kelly Goff, Global Organizational Effectiveness Director at Raytheon

Find out more


Clive Wilson discusses chapters from Designing the Purposeful Organization from Kogan Page on YouTube

Clive Wilson - Keynote on Creating Purposeful Organisations Keynote from AcademiWales Summer School 2016

Reviews for Designing the Purposeful Organization

Bob Morris - Blogging on Business

Frank Dillon in The Irish Times

Various reviews on

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