Primeast acquires The Blue Water Partnership | Learning & Development | Primeast

We are delighted to announce that leadership and management development specialist The Blue Water Partnership has become the automotive division of Primeast.

In the 17 years since their founding Blue Water (their new shortened title) has gained a strong reputation for success in the automotive industry. Their clients have included Citroen, Honda, Hyundai, Kia, Triumph Motorcycles and Volvo alongside a large selection of dealer groups and other automotive related clients. Take a look at the Honda client case study here.

Blue Water Managing Director Gordon Roscoe, now Head of Automotive for Primeast said,

"The rapidly developing market in which we specialise is increasingly driven by change and international in outlook. Operating globally helps us to be relevant and helpful locally. Operating across sectors helps us bring innovative ideas to the table. Just as we are sharing our knowledge and expertise with our new colleagues at Primeast, so we are gaining new insights and techniques from them. This initiative is about becoming match fit for 2020 and beyond."

Primeast has forged a reputation over 30 years for delivering outstanding leadership development and organisational consulting at senior and strategic levels for substantial global clients. Primeast operates within Automotive, Energy, Pharma, Bio Science, Technology, Media & Telecoms, Engineering & Construction, Manufacturing and Financial Services. Clients include Google, Cape plc, Novartis, Faurecia, Computershare and major global energy corporations. In 2015 they received the highly prestigious Queen's Award for Enterprise in International Trade, the award is a global mark of excellence.

Primeast Managing Director Russell Evans said,

"We are excited about Blue Water joining Primeast to support automotive industry leaders through this time of unprecedented and volatile global change. We look forward to combining the Blue Water team's deep experience within the automotive sector with Primeast's know how in developing high performing leaders on a global and multi sector platform."

In the photograph from left to right: Gary Edwards - Director & Senior Consultant, Liz Clarkson - European Business Development Manager, Russell Evans - Managing Director of Primeast with Gordon Roscoe who joins from Blue Water as Head of Automotive.

If you are interested in talking to us about learning and development for your organisation, get in touch with us in the UK: +44 (0) 1423 531083 or USA: +1 832 234 4057.

Take a look at the Honda client case study here.

Press Release, January 2018

Recent Insights

A New Approach to Culture Transformation


Culture transformation - a new perspective. We explore the new age of culture transformation and how the pandemic has impacted on the challenge and complexity of transforming organisational culture. Culture 5.0 - are we there yet?

Read more

The Joy of Work


Dr Matt Walsh, leader and coach in the healthcare sector, reflects on the need for joy in the workplace and how purpose is inextricably linked to the experience. And with times a-changing, maybe its time to check back in on purpose. Because its the fundamentals that count.

Read more

The Leadership Conversation


Martin Carver, hosts this virtual conversation and is joined by Michael Bieder and Joy Medos, friends of Primeast as they share their experiences having worked with leaders and teams in organisations globally, helping them develop the skills needed to thrive regardless of constant change and challenge.

Read more

Join our community of learners and leaders

Subscribe to receive updates on service launches, articles and free learning and development resources