Our Approach

An integrated approach to People and Leadership Development

Developing a new kind of leader

Traditional leadership development falls short in meeting the needs of today's leaders. The practice of teaching leaders new skills and techniques no longer suffices. The business landscape has become far more complex and challenging and leadership development needs to incorporate new ways of thinking in response to the ever-changing world. People don't just want more, they need more. They must learn to adapt, to continuously grow and develop their own thinking. This has been captured by Robert Kegan (In Over our Heads: the mental demands of modern life) who explores the five levels of human development from child to self-authoring, self-transforming mind of the adult. This needs to be the aspiration for leadership development.

“One of the great difficulties as you rise up through an organisation is that your prior competencies are exploded and broken apart by the territory you’ve been promoted into: the field of human identity.”

David Whyte

A connected 3-tier system of leadership development

No leaders operate in isolation. This is why we've developed an integrated 3-tier approach which encompasses the individual, the collective and the wider organisation. We use three core tools to support this development in terms of diagnosis, design and delivery: PrimeFocus™, Barrett Values Centre™ and the Leadership Circle™.

Meanwhile our Scaling Talent portfolio has been developed to support a people development approach that accelerates performance.

Connected leadership

Using the combination of our core data-driven tools, we are able to help leaders and learners benchmark their skills against corporate expectations and those of the people they must interact and engage with, both internally and externally. It is a systemic and integrated development approach that reflects the journey and the context of today's leaders. This unique system is complex and powerful and responds to the demands that leaders face in the ever-changing world that we live in today. Underpinned by people development across the organisation Prime Leadership is a important driver of change in organisations affecting performance and results.

“One of the great difficulties as you rise up through an organisation is that your prior competencies are exploded and broken apart by the territory you’ve been promoted into: the field of human identity.”

David Whyte


Leadership Development | Primeast

Leadership Development

Today's leaders need a new set of skills which reach far beyond the traditional command and control approaches. Greater complexity combined with the challenges of managing people and teams through uncertain times requires new capacities for thinking, acting and engaging to move employees, teams and organisations forward.

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The Leadership Circle™


Based on the Universal Model of Leadership, the Leadership Circle™ is the only comprehensive model that integrates the diverse field of leadership development. It is business relevant, supported by solid metrics, measurement and research and has been applied over a number of years, delivering outstanding results. When implemented with expert coaching and supporting development programmes, it is the most powerful leadership tool you will use.

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Developing Culture | Primeast

Developing Culture

A thriving culture is the most essential investment leaders can make in their organisation, with far-reaching impact on employee engagement, customer satisfaction and profitability. Culture turns conceptual 'values' into actions, behaviours and cohesive, enhanced performance.

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Barrett Values™


Using the Barrett Values Centre Cultural Transformation Tool (CTT) in conjunction with our own PrimeFocus™ framework we help leaders to understand not only how values are driving the culture of their organisation but also identifying the specifics of where and how those values are playing out. Thus leading to highly targeted action and development solutions that achieve the desired outcomes.

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Alignment & Engagement | Primeast

Alignment & Engagement

The performance of an organisation can be directly linked to the successful alignment and engagement of its workforce. Outstanding leaders develop and articulate a compelling vision and purpose in order to mobile their workforce and accelerate performance. Find out more about how we can support you in creating these conditions for success.

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PrimeFocus™


The PrimeFocus™ model has been developed over thirty years, working with organisations globally helping them to improve people alignment and engagement. We apply PrimeFocus™ as a framework for understanding the barriers and opportunities within organisations and develop powerful solutions to achieve the objectives identified as an outcome of this process.

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