Our Team

It's the people who really matter

Operating globally

Below are just some of our team which in total numbers over 120 accredited coaches, experienced facilitators and consultants. Our geographical coverage reaches across the globe which means we provide the right fit for your organisation in terms of skills, experience, cultural sensitivities and language competency. Last year we delivered client programmes in 40 countries, 6 languages and within 11 different industries. With headquarters in the UK and the USA, we are easily accessible, wherever you are based.

Gary Edwards

Gary Edwards

Gary, a founder and CEO of Primeast Global, has worked in learning and development for over thirty years, supporting clients with the design and delivery of culture, change and leadership development programmes.

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Gary Edwards


Prior to his career at Primeast, Gary spent three years at Operation Raleigh, a worldwide expedition charity that supports young people, as the UK selection and training team manager. In his downtime he enjoys a passion for adventure and the great outdoors and is lucky enough to have the Yorkshire countryside on his doorstep to explore.

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Beth Williams

Beth Williams

Beth is CEO of Primeast North America and brings over 25 years of human potential development experience and a passion for helping organizations scale.

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Beth Williams


Beth works with leadership teams globally and locally, working at the individual and organizational levels. She is passionate about the human spirit's ability to change and grow. Believing it all starts with the small voice inside each of us! She has experience working at all levels in the organization to foster development.

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Warwick Abbott

Warwick Abbott

A founder of Primeast and highly skilled facilitator, Warwick has been designing and delivering programmes for over thirty years and is experienced and accredited in a range of evidence-based tools used to support learning and development.

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Warwick Abbott


Warwick has travelled the world delivering learning and development with locations as far-reaching as Costa rica, Papua New Guinea and Cameroon. He is particularly experienced in delivery and facilitation in the oil, gas and pharma sectors.

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Russell Evans

Russell Evans

A Director of Primeast, Russell, is a highly skilled facilitator, coach and consultant. Accredited and experienced in applying a host of assessment tools including the Leadership Circle and Barrett Values.

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Russell Evans


Based in the UK, Russell works globally, designing and delivering leadership and development programmes. He supports senior leaders and leadership teams, helping them to develop their leadership effectiveness to improve not just their own performance and that of their teams but also to deliver significant business growth.

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Simon Tarver

Simon Tarver

Simon is our Lead Client Partner and a Director at Primeast. He is an accredited coach and facilitator with a broad range of experience in design and delivery, both face-to-face and virtually.

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Simon Tarver


Simon focuses on leadership and management of personal & team development training and assessment programmes in the commercial, public and charity sectors. Using tools such as the Leadership Circle Profile and Barrett Values Culture tool focuses on the growth of individuals and businesses. When he is not doing that you'll find him walking and cycling the hills and dales of Yorkshire.

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Martin Carver

Martin Carver

A Director of Primeast, Martin is a highly experienced facilitator and accredited professional coach. He designs and delivers transformational programmes utilising the Leadership Circle™, EQi and values assessments for insight and growth.

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Martin Carver


Martin plays an active role in regional coaching forums and is always happy to advocate the impact of coaching in learning and development. He has worked in a range of sectors in particular pharmaceutical and technology and is passionate about developing the greatest impact for his clients.

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Emma Heaps

Emma Heaps

As a Director and Head of Client Solutions, Emma supports clients with programme design drawing on her years of experience in learning and development.

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Emma Heaps


Always calm, whatever the challenges, Emma can be relied on get the job done. Her experience and expertise in learning an development has influenced the way we design learning experiences to be truly engaging and meaningful for all participants at all levels.

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Sarah Morgan

Sarah Morgan

Heading up Sales and Marketing and a Director, Sarah and the team work closely with colleagues to develop leading edge products and services which are designed to meet client needs.

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Sarah Morgan


As a former participant of a Primeast programme Sarah is passionate, as a result of her own personal experience, about the transformative impact of outstanding learning and development.

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Owen Wibberley

Owen Wibberley

An experienced trainer, course developer and learning and development specialist, Owen has spent the last ten years working in the Far East delivering face-to-face and virtually for a range of clients.

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Owen Wibberley


Returning to the UK after a stint working in learning and development in the far east, it hasn't taken Owen long to settle back into his passion for cricket, quickly signing up to play in his local cricket team.

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Margaret Maat

Margaret Maat

Margaret has over 20 years of experience in coaching, training, group facilitation, organisational development and change management. She utilises the principles of “brain-friendly” learning to ensure high engagement in training sessions.

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Margaret Maat


Margaret is a superb programme designer and is highly focused on the client context which ensures her delivery is completely on point and directly relates to the learner workplace. She has implemented training, leadership and organisational development programmes in a variety of organisations to drive change in response to the changing business environment.

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Clive Wilson

Clive Wilson

Author of 'Designing the Purposeful Organization – how to inspire business performance beyond boundaries' and 'Designing the Purposeful World - the Sustainable Development Goals as a Blueprint for Humanity'.

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Clive Wilson


Clive has spoken at conferences and facilitated workshops in Europe, Africa, Asia, the Americas, the Middle East and Australia. He has worked across all sectors, with significant support to the energy, pharmaceutical, technology, and manufacturing industries as well as improving the effectiveness of social entrepreneurs in the developing world.

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Joanna Mason

Joanna Mason

Working as Programme Manager, Jo is a methodical and clear thinker when it comes to delivering the best experience for her clients, both from learner and project sponsor perspective and often goes above and beyond to achieve this.

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Joanna Mason


Jo takes great care to listen and understand her clients needs and works with the client partners and consultants to provide a smooth and efficient process during programme delivery.

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An integrated approach to learning and development

As the business landscape changes, a new approach to leadership and skills development is needed to ensure organisations can continue to thrive and grow. Primeast has been working with leaders globally, providing leadership development and skills development training, for over thirty years with our unique and inter-connected approach.

We work closely with our clients to ensure the appropriate assessment, diagnosis and intervention is employed to ensure the most significant impact. We create meaningful learning experiences through immersive and experiential learning which has been proven, in thirty years of working with global organisations, to have a more profound, transformative and enduring affect on the internal capability and mindset.

Scaling Talent

Build your own scalable and flexible skills development programme for individuals and teams. Delivered virtually or face to face through our global network of associates

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Prime Leadership

Build leadership excellence with our integrated approach developed over 30 years of delivering outstanding results by affecting profound personal and professional change

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Accelerating the development of a multinational workforce to work effectively in teams for a major global petrochemical company
Rolls-Royce – Understanding the working cultures and opportunities for merging organisations from the UK and Spain
Google gTech – Senior Leadership Immersion Programme to Experience the Customer Service and Leadership of other Organisations
Cape plc
Honda Leadership Programme in the UK, Europe & Japan delivered higher J D Power customer survey performance score

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