Scaling Talent
Developing skills and talent across organisations with flexible, modular training programmes
Developing skills and thinking for the 21st century
Organisations that adopt a continuous learning and development culture benefit from increased engagement and improved performance and results. Our changing world requires us to develop new skills, to be more agile, to display advanced critical thinking abilities and to create a stronger emotional connection with the people we work with and our wider network.
Scaling Talent offers a flexible approach to your people development strategy providing access to a carefully designed modular portfolio. Supported and delivered by our experienced global team who operate in over 40 different countries.
Identifying your development needs
It is important to understand the challenges your organisation faces which might be impacting on growth and performance and to ensure we can address your immediate needs, right now.
Answer these 8 questions and within a few minutes you will receive a summary report via email of the modules specifically designed to address the gaps or barriers to growth that you've identified.
Understanding Your Development Needs
Please take a couple of minutes to read the following statements and tell us which most closely reflect the challenges within your organisation.
When you submit your answers, you will receive a free outline report of the modules which you can select from which are specifically designed to address your immediate needs.
Please select if you agree or disagree with the following statements.
Scaling Talent
Scaling Talent workshops are designed to complement and add value to new and existing learning and development initiatives. They are also designed to complement programmes delivered through our Prime Leadership system. Scalable, depending upon your need, each module can be delivered as stand-alone or built into longer length programmes with clear action planning and to create a growing toolkit as part of a continuous development journey.
Virtual workshops are designed to be delivered in 2 parts, 90 minutes each, with the opportunity to practice skills and learning in the workplace in between. The 2nd session includes the opportunity to reflect, receive developmental feedback and define actions for ongoing development.
For alternative modes of delivery please speak to a member of the team who will advise you to ensure you achieve the greatest impact.
Accelerating Action through Effective Decision-Making
Purpose
Decision-making is more likely to be effective and lead to meaningful actions where the process is conducted, using a range of proven tools and frameworks, to ensure inclusivity, collaboration and ownership. This module will equip participants with a range of effective decision-making tools which can be applied to improve collaborative working, teamwork and accelerate performance.
Outcomes & Impact
- To increase awareness of a range of frameworks and apply them to live scenarios and projects
- Enhanced decision-making skills building on divergent thinking and a growth mindset
- Develop actions to address workplace challenges to improve the outcome
Content
- Decision-making theories and frameworks and which to apply in different situations
- Being mindful of a growth mindset and different perspectives when making a decision
- Developing a heat map for decision-making success
- Exploring actions and identifying solutions to workplace challenges
Delivery
Duration
3 hoursAccelerating Action through Effective Decision-Making
Bigger Picture Thinking
Purpose
Developing both a strategic and growth mindset and increasing engagement with your organisation's purpose and vision are critical for managers to overcome the challenges they face in today's VUCA (Volatile, Uncertain, Complex, Ambiguous) world. This module will develop the shift from operational to strategic thinking by reframing VUCA as the opportunity of VUCA(R) – Vision, Capability, Understanding, Agility and Resilience. It will also use Primeast’s proven PrimeFocusTM framework to support a creative and critical approach to identifying solutions and opportunities. In this way participants will develop the skills and understanding necessary to adapt, be agile, and thrive when they and their teams are faced with complex challenges.
Outcomes & Impact
- Shift from operational to strategic thinking by raising self-awareness and effectively leveraging the conditions of a growth mindset
- Develop bigger picture understanding of how your role contributes to organisational goals
- Use VUCA(R) as a framework to weather volatility and reduce uncertainty by becoming both driven and agile
Content
- Developing a growth mindset
- Using the VUCA(R) framework to develop action plans
- Completing the PrimeFocus self-assessment to identify how your role contributes to the bigger picture
- Taking action to adapt to the requirements of a VUCA world
- Apply learning to a current live business situation in order to gain insight and apply effective action
Delivery
Duration
3 hoursBigger Picture Thinking
Building Trust in Remote Teams
Purpose
A team built on trust is proven to be more efficient, collaborative and productive. In complex and remote team structures, trust is critical to creating a one-team identity. This
module will explore the principles of trust and provide participants with a practical toolkit to strengthen relationships and drive team performance in a remote world.
Outcomes & Impact
- Gain a shared understanding of the importance of trust within teams
- How to build and nurture trust in relationships
- Action plan to develop the elements of trust and identify how they impact on each other
Content
- Explore what trust is and why it is the foundation of a high performing team
- What are the different elements of trust and how that equation plays out in real life?
- Identify practical steps to develop trusted relationships
Delivery
Duration
3 hoursBuilding Trust in Remote Teams
Building Your Team Charter
Purpose
High performing teams thrive irrespective of the challenges; this is due to being united in the team's purpose, having efficient processes and systems in place along with shared values and behaviour frameworks. This module will examine how to build a charter that takes account of all these factors. Participants will create an action plan for conducting the process with their teams back in the workplace.
Outcomes & Impact
- To build confidence in the purpose, process and behaviour needed when establishing a high performing team with clear boundaries, rules of engagement, shared goals and the motivation to succeed
- To identify and examine the conditions required for the team to thrive
- Develop an action-based team charter which ensures clarity, cohesiveness, ownership and the energy to succeed
Content
- Depending on the nature of the cohort, teams will either learn how to develop and engage their teams in the building of a team charter, or in the situation where the full team attends, the facilitator will help the teams develop their own team charter ensuring high engagement and ownership
Delivery
Duration
3 hoursBuilding Your Team Charter
Challenge and Innovation Forum
Purpose
The Challenge Forum is a 90 minute facilitated workshop designed to support teams in gathering useful insights into the current ways of working. It offers a platform to share challenges and identify opportunities to improve performance and outcomes on specific projects and processes. A safe environment to discuss findings which could have a direct impact on future ways of working.
Outcomes & Impact
- A safe and expertly facilitated environment for peers to be able to identify challenges and opportunities to enhance performance
- Gain focus on a particular project or process and inform actions to ensure a more successful outcome
- Creation of a visual record of the outcomes for discussion and further development
Content
- Preceding consultation meeting to discuss the challenge context and to ensure a highly focused facilitated workshop
- Highly-skilled Primeast facilitator dedicated to ensuring participants gain the maximum impact from their time together
- Action planning opportunities to explore how insights can inform next steps
Delivery
Duration
1.5 hoursChallenge and Innovation Forum
Coach the Coach
Purpose
In order to maximise internal capability it is important to build internal coaching competency. 'Coach the coach' can supplement any internal training and development, providing participants with the knowledge and skills to be able to apply their learning with proficiency and supports the creation of a culture of learning.
Outcomes & Impact
- Develop enhanced facilitation and/or coaching skills which can be employed internally to support talent management and development programmes
- Encourage growth in others by engaging in coaching conversations
- Improve personal and organisational performance by enhancing behaviour that has a positive impact.
Content
- Using a coaching framework to enhance performance and have meaningful dialogues with colleagues and team members
- Structuring the learning experience in the context of the Skills Development Journey
- Practical activities to support practice and receive developmental feedback on coaching styles
Delivery
Duration
3 hoursCoach the Coach
Coaching On The Go for Managers
Purpose
Being able to conduct positive coaching conversations helps managers to develop their teams to achieve greater performance.
Focused coaching has been proven to increase engagement, develop accountability and enhance initiative.
This workshop provides participants with a fundamental understanding of the skills required to coach in the moment. Introducing trusted frameworks including GROW and the Skills Development Journey to support coaching conversations.
Outcomes & Impact
- To build confidence and understanding of the concept of coaching as a performance development tool
- To develop coaching skills through practice - applying a proven coaching framework to conducting coaching conversations
- To develop awareness of coaching techniques, when to apply them, when to tell and when to delegate to develop your team
Content
- GROW - understand and how to apply to coaching conversations
- Skills Development Journey
- Coaching on the go and Coaching styles
Delivery
Duration
3 hoursCoaching On The Go for Managers
Communicating Effectively Online
Purpose
Technology is dramatically changing the way we communicate and we must adapt our style and tone to ensure we are communicating effectively, inclusively and clearly. This module explores the fundamentals of communication and how to use technology to your advantage. With practical exercises to build confidence in applying online communication techniques for more effective engagement and improved results.
Outcomes & Impact
- To build awareness of the impact of communication on others including your colleagues, your team and other stakeholders
- To practice a number of techniques which can be used to make communication more effective
- To explore the nuance of communication online and how to ensure exchanges are effective, understood and lead to engagement and action
Content
- Why getting the basics of listening and questioning are key especially when communicating online
- A review of transactional analysis and how this affects the sending and receiving of verbal communications
- Practical exercises allowing participants to apply some new verbal communication techniques with developmental feedback and actions to apply back in the workplace
Delivery
Duration
3 hoursCommunicating Effectively Online
Developing a Culture of Innovation
Purpose
This module introduces the principles of creating a culture where innovation happens. Exploring the opportunities for a critical thinking approach to problem-solving and product vs process innovation.
Outcomes & Impact
- Gain an understanding the principles, process and scope of innovation
- Be able to implement a number of processes and approaches to develop the foundations for innovation-thinking
- Develop the knowledge to identify and create the conditions for innovation
Content
- Participants will explore and understand the types of innovation opportunities which might exist and be applied to a current situation
- Develop knowledge of the conditions and processes needed to create a culture of innovation in teams
- Participants will develop actions based on recommendations to begin to establish a creative and critical thinking approach to problem-solving and process improvement
Delivery
Duration
3 hoursDeveloping a Culture of Innovation
Developing Cultural Intelligence
Purpose
Developing cultural intelligence facilitates happiness at work, encourages and reinforces inclusion and talent retention.
Organisations and individuals need to have the means to ask the right questions of themselves and others, to understand different cultural working styles. By developing this mutual understanding, cultural differences can become strengths in problem solving, rather than obstacles.
Outcomes & Impact
- Gain an understanding of the concept of cultural intelligence (CQ) and the simple steps that can be taken to improve CQ levels
- Learn about different cultural dimensions and how that knowledge can be utilised to foster greater innovation, higher levels of engagement & improved efficiency within increasingly diverse and remote workforces.
Content
- Complete an online CQ test and analyse ways to improve that score
- Look at Hofstede's Cultural Dimensions and Hall's High & Low Context cultural models and apply those to different case studies and role plays
- Examine a Cultural Intelligence toolkit and develop an action plan to improve CQ levels.
Delivery
Duration
3 hoursDeveloping Cultural Intelligence
Developing Emotional Intelligence
Purpose
Emotional Intelligence (EI) is a set of emotional and social skills that influence the way we perceive and express ourselves, develop and maintain social relationships, cope with challenges, and use emotional information in an effective and meaningful way. Knowing yourself and how you connect with others is essential in todays world of cross cultural teams. The insights and actions explored in the workshop will help participants develop their EI to aid recovery and continued growth.
Outcomes & Impact
- Develop a higher level of Emotional Intelligence to communicate effectively, form strong relationships, and create powerful coping strategies
- Ability to recognise the critical impact of your own state, style and behaviour on self and others
- Develop emotional maturity as a future leader and ways to self-manage
Content
- Completion of an Emotional Intelligence self-assessment to help participants identify EI skills critical to workplace success
- Examining the impact of behaviour on communication, influencing others and their performance
- Exploring a range of approaches that participants can begin to implement in order to manage and develop their own emotional maturity
Delivery
Duration
3 hoursDeveloping Emotional Intelligence
Developing Talent as a Manager
Purpose
Investment in people development has become a key driver in recruitment and talent retention. Embracing learning and development to ensure continued business growth is essential to maintain a competitive advantage; a manager's role in this is critical. Supporting the development journey through coaching, delegating effectively, understanding individual and team development needs creates the conditions to achieve this and to map opportunities to developing skillsets. This workshop will provide a range of valuable tools and practical and actionable approaches to support the building of organisational strength and agility.
Outcomes & Impact
- To gain understanding of the skills development journey and how this can be applied to managing the talent within your team
- To examine a useful model which can be applied and shared with your team to ensure all team members to develop at the right pace
- To complete a Skills Development plan which will aid diagnosis or your own and your team's development needs
Content
- Exploring the Skills Development Journey
- Completing a practical action plan for self and others within your team
- How to ensure you as manager become the learning and development champion for your team
Delivery
Duration
3 hoursDeveloping Talent as a Manager
Developing your Wellbeing
Purpose
Delivering sustainable performance in complex and challenging times requires increased resilience and a healthy approach to wellbeing. This module is designed to equip participants with a practical toolkit which can be drawn on to reset and support self and others in managing wellbeing to ensure continued high performance and positive results.
Outcomes & Impact
- To explore the wellbeing wheel and its dimensions and how this can be applied to support the wellbeing of self and others
- To improve performance by building resilience; equipping participants with the awareness and solutions to manage wellbeing of self and others
Content
- Exploring the wellbeing wheel and a deep dive into the 4 key dimensions
- Developing an awareness of the importance of wellbeing and how to manage and support self and others in maintaining a strong healthy performance
- Developing an action plan and commitments to improve the wellbeing of self and others.
Delivery
Duration
3 hoursDeveloping your Wellbeing
Engaging in the Change Process
Purpose
This workshop can form part of a wider change management programme which explores the process and purpose of the stages needed to ensure a successful change management programme. Exploring the participants own response to change an dhow best to manage one's self during the process.
Outcomes & Impact
- To gain an understanding of the emotional, physical and mental impact of change on self and others
- To develop a toolkit which can be implemented to help participants to be able to respond positively to change
Content
- Understanding one's own response to change; why and how to manage it for a positive outcome
- Exploring the strategic need to change to help participants support the change management process
Delivery
Duration
3 hoursEngaging in the Change Process
Managing a Culture of Innovation
Purpose
A deeper dive into how to effectively lead and embed a culture of innovation. Modelling creative and critical thinking approaches and establishing the conditions which support process, product and value innovation. Participants will develop action plans which can be applied to the workplace with a focus on improving performance and developing a competitive advantage through innovation.
Outcomes & Impact
- To be able to manage the innovation process, using a range of practised techniques to develop and generate new ideas and fresh thinking
- Explore and practice a range of innovation tools which can be employed as part of an ongoing product or process innovation programme
- Develop an action plan based on evidence-based recommendations with the intention of embedding a culture of innovation
Content
- Participants will explore a range of types of innovation and the processes which underpin process and product innovation with the intention of creating the conditions for innovation to take place
- Examination of principles of intrapreneurship and how to encourage an entrepreneurial approach to problem solving and continuing organisational development
- Participants will complete a number of practical exercises to support creative and critical thinking in teams
Delivery
Duration
3 hoursManaging a Culture of Innovation
Managing High Performing Teams
Purpose
Research has repeatedly shown that high performing teams are aligned and inspired to achieve a compelling vision and purpose. By creating the conditions to support agile, creative and innovative thinking, teams can achieve performance beyond boundaries. In this workshop participants will develop the skills and knowledge needed to manage improved performance. They will also create dedicated action plans to enhance the productivity, results and overall success of the teams they manage.
Outcomes & Impact
- Improve team communication, effectiveness, coordination and collaboration
- Confidently assess your team's current status and identify focus areas for development
- Develop action plans to improve team performance and implement them in the workplace
Content
- Using team processes for planning, problem solving, decision making and continuous improvement
- Utilising trust as the foundation of high-performing teams to create commitment, accountability and results
- Building a supportive team environment that values diversity and embraces healthy conflict
Delivery
Duration
3 hoursManaging High Performing Teams
Managing your Team through Change
Purpose
Supporting your teams through the change management process requires communication skills, strategic thinking, influencing and critical thinking skills. This practical workshop will provide participants with a range of tools which they can employ to support a successful change outcome for their teams.
Outcomes & Impact
- To understand the nature of people's response to change to be able to support them positively through the Change process
- To explore a range of tools and processes which can be implemented to support your teams through change
- To develop action plans based on recommendations and best practice to affect a positive change outcome in a real life scenario
Content
- A deep dive into the change management process and how participants can support their leaders in an effective outcome
- Understanding the importance of communication, consultation and collaboration in ensuring a successful outcome
- Completion of a number of activities which will develop confidence in managing a current or future change management programme
Delivery
Duration
3 hoursManaging your Team through Change
Mastering Coaching
Purpose
ILM accredited coaching programme, level 3 and 5 certificate and diploma options available
Outcomes & Impact
- To achieve recognised standard of coaching through ILM qualification
- To gain knowledge of a range of coaching theory and practice, applied to real life situation
Content
- Relevant modules according to chosen qualification with assignments to be completed with support of an experienced ILM coaching tutor.
Delivery
Duration
Various delivery options to suit hoursMastering Coaching
Mastering Communication
Purpose
Our communication skills are being tested now more than ever. But despite the changes we are facing, an ability to communicate well and influence effectively is critical to success. Doing this effectively requires greater emotional connection and a more empathic approach to communication. This workshop reveals the benefits of generative listening and will help participants develop an intuitive, authentic and open communication style. By exploring a number of proven communications and influencing techniques, participants will build confidence in creating the most powerful impact every time, whatever their business context.
Outcomes & Impact
- Understand the dynamics of effective communication on both a personal and organisational level
- Build greater collaboration, creativity and critical thinking in your teams
- Gain support for your ideas, develop relationships and partnerships, and inspire and encourage others
Content
- Explore the practice of generative listening
- Identify your communication style and that of others via the Communication Styles Inventory
- Successfully applying the 4 Cs of Communication (Clarity, Coherence, Control and Credibility) for maximum impact
- Understand the importance of effective communication when developing a team culture
Delivery
Duration
3 hoursMastering Communication
Mastering Difficult Conversations
Purpose
A practical workshop which will provide the framework for managing difficult conversations, help participants maintain presence and engagement during difficult conversations and how to achieve a positive outcome through influence, communication and managing one's own state in the process.
Outcomes & Impact
- To build confidence using a framework for managing difficult conversations
- To develop an understanding of purpose and values and others and be able to frame and deliver challenging communications
- To practice a range of methods which will form a communication toolkit including how to conduct performance management conversations, giving effective feedback and delegating for development.
Content
- An examination of the principles and importance of communication for constructive and desired outcomes
- Exploring a number of frameworks which can be applied to real life scenarios
- Action planning for continued development
Delivery
Duration
3 hoursMastering Difficult Conversations
Project Kick-Off
Purpose
The Project Kick-Off is specifically designed to support your teams when embarking on a new project or programme which will help ensure team members are completely aligned to the purpose and vision of the project. Expertly facilitated, the session will follow a detailed briefing to ensure the context is clear and the objectives are agreed in advance with clear roles, outcomes and behavioural expectations.
Outcomes & Impact
- To engage all team members in the project objectives and clearly communicate the expectations and ways of working
- To establish and agree processes and protocols to ensure smooth and efficient project completion
Content
- In this workshop we bring a new team together, formally
- Agree the vision, values and desired outcomes
- Establish how the team can work effectively together, highlighting expectations, roles, responsibilities and accountabilities
- Develop an outline project time and activity plan
- Identify the key challenges facing the team, highlighting the behaviours needed to give the team the best possible chance of success.
Delivery
Duration
3 hoursProject Kick-Off
Pure Coaching
Purpose
A series of six 60 minute coaching sessions with an experienced and accredited coach focused on personal development and the application of learning from any of the Scaling Talent portfolio. Building on action planning developed in the virtual workshops the coach and coachee will commit to objectives and desired outcomes to ensure continued development and improved performance.
Outcomes & Impact
- To develop workplace performance through coaching
- To explore personalised development coaching conversations
Content
- GROW framework
Delivery
Duration
3 hoursPure Coaching
Raising Your Resilience
Purpose
In the face of constant change and challenge, managers need new skills and understanding around how to maintain resiliency in order to manage a team who thrives. Participants will examine a range of tools to be able to apply and share with teams to support them in building their own resilience. Developing the skills to preserve and protect levels of resiliency will help participants in ensuring a consistent and healthy strong performance.
Outcomes & Impact
- Develop an understanding of the dimensions of wellbeing and resiliency and be able to identify actions to help mange this in self and others
- Be able to implement and manage proactively a range of methods and policies to ensure the wellbeing of self and others
Content
- Participants will complete, share and discuss the outcomes of their own resilience wheel and consider actions which can be taken to improve levels
- Building on the results, participants will examine a number of tools and frameworks which can be used to support their teams in building their own resilience
- Participants will explore triggers and methods which must be proactively managed to maintain a strong performance while being responsible for your own wellbeing
Delivery
Duration
3 hoursRaising Your Resilience
Skills-based Coaching
Purpose
A series of six 90 minute coaching sessions with an experienced and accredited coach focused on personal development and embedding learning through the application and reflection process during the coaching series. The coaching is contextualised with theoretical reference based on an agreed personal development plan and objectives.
Outcomes & Impact
- Actions and results driven coaching to support participants in embedding the behaviours and skills learnt into the workplace. Supported by theory context.
Content
- GROW framework
- Theoretical context
Delivery
Duration
3 hoursSkills-based Coaching
The Fast Track Manager
Purpose
This module is a must for new managers introducing key concepts of management and how participants can make the shift from manager to potential leader. Participants will develop an understanding of the responsibilities and complexities of their role as manager and create an action plan to self-manage their own development and aspirations on their leadership journey.
Outcomes & Impact
- To develop an understanding of the requirements of managers and leaders and be able to identify with a range of management styles which can be used in a range of contexts for improved performance and task management
- To develop a mindset shift from technician to people manager and the responsibilities and consequences of managing people
- To explore and understand the context of your own role in support of the organisation's purpose and strategy
Content
- Your role as manager including tasks, responsibilities, approaches and context in achieving the organisation's purpose and strategy
- Participants will complete a manger's self-assessment identifying strengths and areas for development on their leadership journey
- Growth mindset as an emotional and mental approach to the challenges and complexities of management
Delivery
Duration
3 hoursThe Fast Track Manager
Understanding the Change Process
Purpose
By developing an understanding of the change process in theory and action participants will be better equipped to be able to shift from an operational thinking approach to appreciating the need for a strategic thinking approach towards change management.
Outcomes & Impact
- To understanding the stages of the change process and its impact on self and others
- To explore a range of actions which can be implemented to ease to support a successful change process
- To develop an outline action plan based on recommendations to support any change process in the workplace
Content
- Examining the change process and its impact on self and others, exploring the stages of the change process which must be considered to ensure a successful change process
- Developing the skills to be able to support change communications
Delivery
Duration
3 hoursUnderstanding the Change Process
Understanding Your Purpose and Values
Purpose
This incredibly powerful workshop is based on the Barrett Values PVA tool and will give participants to opportunity to understand more about their own values and the potential values of their team members to be able to harness these more effectively in pursuit of the organisation's purpose.
Outcomes & Impact
- To develop an awareness of your own values and purpose and how this might help you align more closely to your organisation's values and purpose
- To uncover the power of purpose and how this improves performance through increased engagement and motivation
- To develop a deeper understanding of values of self and others through completion of the Barrett Values PVA
Content
- Completion of the Barrett Values PVA sharing insights and identifying opportunities for personal growth with the support of an accredited Barrett Values coach
- Completing a number of practical exercises to uncover the drivers behind behaviour and how this can be shared with your team for improved performance
- Developing your own personal flag in order to improve alignment and engagement with the organisation's purpose and values
Delivery
Duration
3 hoursUnderstanding Your Purpose and Values
Virtual Presentation - Presence Energy and Impact
Purpose
With increased online operations including facilitating meetings, workshops and CPD it is important to develop the skills and ability to be able to manage use of and delivery via these platforms effectively. This practical workshop teaches you the critical competencies you need to be able to use these platforms effectively.
Outcomes & Impact
- Develop the technical skills to be able effectively support and facilitate virtually
- Build confidence in planning, design and delivery online for increased engagement and effective learning outcomes
- Explore and gain confidence with a range of techniques to improve delivery and communication in online delivery context
Content
- Understanding how to create presence to influence and engage your audience
- Exploring a range of techniques to inject energy into online meetings, workshops and exchanges
- Structuring online exchanges to ensure maximum impact with some practical exercises to develop the skills required
Delivery
Duration
3 hoursVirtual Presentation - Presence Energy and Impact
Why choose us?
We specialise in developing individual and collective performance. By focusing on growing mindset and skills we help you deliver significant performance improvement and real business growth.
Meet some of the team
We have facilitated, supported, coached and delivered to a range of global organisations in diverse and often heavily regulated industries. Our network of 120+ Associates and certified practitioners are experienced in effecting real transformational thinking and behaviour change.
Russell Evans
MD and CEO
What motivates me is seeing the impact we have on people, both in their professional and personal lives. It's the whole person that really matters and if we can harness that as leaders, the journey is so much more exciting.
Beth Williams
CEO, Primeast North America
I get a real thrill when I see our ability as human beings to work and accomplish more together in the world than we would alone. After all, it's all about the people; that's where my true passion lies.
Sarah Cave
Director, Head of Leadership
Witnessing the impact of an intervention is incredibly rewarding. Those moments when I see the collective strength of a high-performing, energised leadership team are what really motivates me in supporting businesses.
