Moving beyond Consultative Selling

Redefining the sales mindset

It all starts with mindset

Customers are changing. With more information and opportunity available to all of us, we are becoming more sophisticated as customers and our expectations, as customers, are higher than ever before. As a result, our sales approach needs to become more sophisticated. Informed customers are more challenging for sales professionals so new strategies are needed to turn prospects into customers as well as open new markets.

Your sales people reflect your brand and brand is one of the most influential factors customers take into account when purchasing. Sales teams and strategies must be aligned to your brand and your organization's purpose, and that takes not just a shift in skills but also in mindset. Our approach to developing outstanding sales leadership is based on this shift towards an 'assisted buying model' and the changing consumer which requires a sales approach based on enhanced behaviors that is 'behavioral selling'.

How we work with you

Our in-house design team works with clients to create the tools needed to bring the learning and development to life. Working with your own learning management system (or our own Digital Campus) we ensure the tools and assets provide the engagement, stimulation and learning experience to suit the environment whether that is virtual, flipped classroom, elearning or face-to-face.


From the very beginning, we listen so that we truly understand the challenges you face, both internally and externally. And because we've walked in your shoes, we understand.


Our dedicated design team create the program, including all materials to suit the delivery, the sector, the business context, the environment, the timescales and the budget.


Our global team of highly skilled, accredited Associates allows us to match the right person to deliver in terms of skills, experience, style, language and cultural fit.

What our clients say

“Primeast facilitated the creation of a high performance ‘Change Team’ to work on a significant business challenge to support Cape’s continued commitment to organisational success. The design was outstanding as it combined theory and practice; provided on-line resources, experiential activities, testing and challenging provocative thinking. The facilitation skills were exceptional as we explored leadership. There was clearly a golden thread of facilitation, not prescriptive training. The EQi 360 was used effectively and sensitively to support the learning and will form part of the on-going coaching”


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