PrimeFocus™ Mini-Assessment: Complete the Self-Assessment
Change-Readiness Indicator: Complete the Assessment
When developing change management strategy and assessing the reasons for resistance to change in an organization, change leaders must not neglect the project’s stakeholders. In this article, you’ll learn why it’s important to consider the stakeholders in organizational change, and five ways in which leaders of change can manage those stakeholders to improve engagement.
Whatever your change project, there will be various stakeholders in it. From individuals to teams, these stakeholders will have their own perceptions of what they stand to gain (or lose) because of the change. Each will behave accordingly. Those that perceive the biggest gains will likely be most accepting of the new vision. A manager who will see his or her sphere of influence half will be less engaged.
To develop the strategies which will help to increase engagement in transformational change, you must first understand the reasons for resistance to change in an organization. You must understand each stakeholder’s internalized objectives, and then manage their interests and expectations.
There are six classic errors made by change leaders who mismanage the stakeholders of change. These are:
It’s easy to get caught up in a change project and forget the most important of all communication strategies – listening. If you don’t listen with empathy, you risk making the assumptions that create communication havoc and deteriorate relationships.
Listen to what your stakeholders are telling you. Then address their concerns, engage them in finding solutions, and create a powerful axis for positive change.
Develop the skills, strategies, and techniques that will drive your organization’s change leadership capabilities. To discover how a Change Agent Bootcamp and coaching in consulting and facilitating will help your organization and leaders produce lasting change, contact Primeast today.
Subscribe to receive updates on service launches, articles and free learning and development resources