Insights

When sales teams listen to their customers, sales numbers will speak for themselves Listening to others is a transformative quality. It strengthens personal relationships. It […]

While organizations such as Google are often discussed as shining companies that use employee empowerment, there are countless other firms pushing forward in their markets […]

Activities to Teach Trustworthiness A 1999 poll carried out by the New York Times and CBS asked, “What percent of people in general are trustworthy?” […]

It’s often said that the best salesmen are the most resilient. But what creates resilience in sales? Ron Willingham, author of Integrity Selling for the 21st Century, […]

Accessing the benefits of customer engagement prospecting techniques Sales is a tough world, highly prone to individual, local, national and international economic influences. When economies […]

What is Integrity Selling? Integrity Selling is more than just a sales technique; it’s a comprehensive sales training program designed to foster a customer-centric approach […]

Process to manage time more effectively to ignite sales In the course leading their teams, sales managers have many responsibilities to contend with, many of […]

In my last post, we looked at appointment-setting scripts that work. In this post I want to delve a little deeper, and examine the art of […]

Influencing is at the heart of integrity selling Many salespeople underachieve because they mistakenly feel that selling is something you do to someone. They believe […]

There have been plenty of books, papers, and articles written about methods of identifying customer needs, though most fall short of discussing the importance of communicating […]

Thirty years involvement in leadership development has taught the team at Primeast a lot about the nature of leadership and the development of leaders. In […]

2020 saw a dramatic acceleration in the uptake of virtual learning & development. The range of available digital learning platforms and portals exploded; both free […]

Tips to Embed Required Value-Driven Behaviours In our previous article, ‘Creating a purpose-driven organization: the importance of values in the development of people processes’, we discussed […]

What is an Ambivalent Relationship? An ambivalent relationship is classed as a relationship in which both positive and negative feelings are present, usually with tension […]

Hybrid working is impacting many office workers and their colleagues who are having to change the way they do things. In some organizations, where the […]

Purposeful leadership is more than just a management style; it’s a commitment to leading with a clear sense of direction and intent.

A change in attitudes is taking place in businesses around the world and across industries at present, with a group of self-motivated, proactive and action-oriented […]

Employee experience is a multifaceted concept that encompasses the various interactions and perceptions an employee has with their organisation throughout their tenure

Giant-Shimano rider Marcel Kittel has attributed his opening stage victory in the Tour de France to his team. “I have to say thank you to […]

I am sometimes asked where our company name comes from – and specifically why the word ‘prime’ features. The story goes back to our early […]

As part of Primeast’s Women in Leadership series, we interviewed Andrea Cartwright, group HR director for Supergroup. Andrea shared with us her journey, the challenges she’s […]

Using Attrition and Retention Analytics to Create Proactive Retention Strategies Businesses are using predictive HR analytics to identify the specific reasons why their employees might […]

As a leadership development professional and self-confessed leadership geek, I am always on the lookout for new tools, techniques, books, ideas and perspectives. So you […]

There are times when it might seem a bit of a stretch, but don’t forget, as Henry Ford once said “There is joy in work” […]