Our Team

It's the people who really matter

Operating globally

Below are just some of our team which in total numbers over 120 accredited coaches, experienced facilitators and consultants. Our geographical coverage reaches across the globe which means we provide the right fit for your organisation in terms of skills, experience, cultural sensitivities and language competency. Last year we delivered client programmes in 40 countries, 6 languages and within 11 different industries. With headquarters in the UK and the USA, we are easily accessible, wherever you are based.

Gary Edwards

Gary Edwards

Gary, a founder and CEO of Primeast Global, has worked in learning and development for over thirty years, supporting clients with the design and delivery of culture, change and leadership development programmes.

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Gary Edwards


Prior to his career at Primeast, Gary spent three years at Operation Raleigh, a worldwide expedition charity that supports young people, as the UK selection and training team manager. In his downtime he enjoys a passion for adventure and the great outdoors and is lucky enough to have the Yorkshire countryside on his doorstep to explore.

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Beth Williams

Beth Williams

Beth is CEO of Primeast North America and brings over 25 years of human potential development experience and a passion for helping organizations scale.

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Beth Williams


Beth works with leadership teams globally and locally, working at the individual and organizational levels. She is passionate about the human spirit's ability to change and grow. Believing it all starts with the small voice inside each of us! She has experience working at all levels in the organization to foster development.

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Warwick Abbott

Warwick Abbott

A founder of Primeast and highly skilled facilitator, Warwick has been designing and delivering programmes for over thirty years and is experienced and accredited in a range of evidence-based tools used to support learning and development.

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Warwick Abbott


Warwick has travelled the world delivering learning and development with locations as far-reaching as Costa rica, Papua New Guinea and Cameroon. He is particularly experienced in delivery and facilitation in the oil, gas and pharma sectors.

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Russell Evans

Russell Evans

A Director of Primeast, Russell, is a highly skilled facilitator, coach and consultant. Accredited and experienced in applying a host of assessment tools including the Leadership Circle and Barrett Values.

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Russell Evans


Based in the UK, Russell works globally, designing and delivering leadership and development programmes. He supports senior leaders and leadership teams, helping them to develop their leadership effectiveness to improve not just their own performance and that of their teams but also to deliver significant business growth.

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Simon Tarver

Simon Tarver

Simon is our Lead Client Partner and a Director at Primeast. He is an accredited coach and facilitator with a broad range of experience in design and delivery, both face-to-face and virtually.

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Simon Tarver


Simon focuses on leadership and management of personal & team development training and assessment programmes in the commercial, public and charity sectors. Using tools such as the Leadership Circle Profile and Barrett Values Culture tool focuses on the growth of individuals and businesses. When he is not doing that you'll find him walking and cycling the hills and dales of Yorkshire.

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Martin Carver

Martin Carver

A Director of Primeast, Martin is a highly experienced facilitator and accredited professional coach. He designs and delivers transformational programmes utilising the Leadership Circle™, EQi and values assessments for insight and growth.

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Martin Carver


Martin plays an active role in regional coaching forums and is always happy to advocate the impact of coaching in learning and development. He has worked in a range of sectors in particular pharmaceutical and technology and is passionate about developing the greatest impact for his clients.

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Sarah Cave

Sarah Cave

Sarah is a Director at Primeast and has over 20 years’ experience in development in the public and private sectors. Her experience enables her to design and deliver highly impactful, pragmatic learning experiences with robust academic foundations.

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Sarah Cave


Sarah is an accredited coach, Leadership Circle practitioner, and is accredited to deliver a broad spectrum of diagnostics. She builds strong relationships with clients, working in agile and adaptive ways to deliver real results. Sarah is also a part time lecturer at York Business School and a keen cyclist.

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Emma Heaps

Emma Heaps

As a Director and Head of Client Solutions, Emma supports clients with programme design drawing on her years of experience in learning and development.

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Emma Heaps


Always calm, whatever the challenges, Emma can be relied on get the job done. Her experience and expertise in learning an development has influenced the way we design learning experiences to be truly engaging and meaningful for all participants at all levels.

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Sarah Morgan

Sarah Morgan

Heading up Sales and Marketing and a Director, Sarah and the team work closely with colleagues to develop leading edge products and services which are designed to meet client needs.

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Sarah Morgan


As a former participant of a Primeast programme Sarah is passionate, as a result of her own personal experience, about the transformative impact of outstanding learning and development.

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Owen Wibberley

Owen Wibberley

An experienced trainer, course developer and learning and development specialist, Owen has spent the last ten years working in the Far East delivering face-to-face and virtually for a range of clients.

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Owen Wibberley


Returning to the UK after a stint working in learning and development in the far east, it hasn't taken Owen long to settle back into his passion for cricket, quickly signing up to play in his local cricket team.

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Joy Medos

Joy Medos

Joy is a popular and highly skilled facilitator and delivers on a range of leadership development programmes. She expertly blends high powered challenging coaching with a thought provoking style which helps leaders overcome the challenges they face.

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Joy Medos


In an organisation of over 60,000 employees, Joy was the only woman in 100 years of company history to go from entry level to CEO and part of the Top 100 employees, in less than 6 years. Her phenomenal experience informs her approach to learning and development, facilitation and coaching.

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Sting Lu

Sting Lu

Sting Lu is an experienced and talented leadership consultant and facilitator. He is highly focused on helping his clients develop their organisational capability through talent development and enhancing leadership effectiveness.

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Sting Lu


Sting was formerly HR Director of AstraZeneca. He was the Head of AZ Business Institute and Business Partner for R & D for AZ. To date, Sting has spent his career in sales and marketing, training, OD and HR management positions working client side for more than 23 years before moving into learning and development.

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Sujata Iyer

Sujata Iyer

Sujata is an energetic and passionate behavioural facilitator who enjoys designing and delivering workshops. She is extremely motivated with a sincere and genuine interest in making a difference to the participant learner.

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Sujata Iyer


Sujata is extremely energetic and translates that energy into the training room. She is committed to a democratic approachable style of facilitation. Her workshops are conducted in an ambience of open learning and sharing and are aimed at meeting the desired objective in an engaging and holistic manner.

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Michael Bieder | Primeast

Michael Bieder

Located in Basel, Michael speaks German and English. He works internationally as a certified Leadership Circle and Co-Active Coach and brings curiousity, positivity and humour to his coaching and facilitation.

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Michael Bieder


Michael works with individuals and organisations providing executive coaching, talent and leadership development and organisational development. He believes in the power of purpose-driven working and living and has more than 20 years experience working internationally in the logistics, supply chain and pharmaceutical industries.

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Judith Evans

Judith Evans

Judith is a performance coach and facilitator, specialising in developing the ability of her clients to build productive working relationships with both their colleagues and their stakeholders.

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Judith Evans


Judith has a deep understanding of balance between strategic and operational tensions. She has extensive experience working with leaders from around the world, helping them develop approaches and behaviours that enable them to hold these tensions in balance.

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Dave Levine

Dave Levine

Dave is a highly experienced trainer, facilitator, executive coach and consultant. Personable, passionate and professional in the pursuit of maximising the talents of others and organisations.

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David Levine


Dave has developed his expertise over the last 20 years, working with National agencies, education systems, local authorities, retail and commercial organisations and the sports industry. He has worked across Europe, designing and delivering leadership and organisation development programmes for senior and middle managers.

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Echo Yu

Echo Yu

Echo is an accredited coach and facilitator, with 26 years experience in leadership development, executive coaching and organisational development on a large scale with Fortune 500 companies.

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Echo Yu


Echo has been involved in large scale organisational development work and within a global and regional (Asia Pacific) context such as building the world’s largest chemical plant in Singapore. She has worked on the transformation of an organisation of 5,000 employees with strategy formation, market re-orientation, structure/work processes optimisation, intact team growth, cross functional collaboration.

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Margaret Maat

Margaret Maat

Margaret has over 20 years of experience in coaching, training, group facilitation, organisational development and change management. She utilises the principles of “brain-friendly” learning to ensure high engagement in training sessions.

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Margaret Maat


Margaret is a superb programme designer and is highly focused on the client context which ensures her delivery is completely on point and directly relates to the learner workplace. She has implemented training, leadership and organisational development programmes in a variety of organisations to drive change in response to the changing business environment.

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Rich McLaughlin

Rich McLaughlin

Rich is a highly skilled facilitator with extensive experience including leadership development, organisational effectiveness, change initiatives and high-performance teams for Fortune 500 companies.

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Rich McLaughlin


As a TQM Education Manager, Rich developed his instructional design and change management skills. Since then he has worked in organisational effectiveness delivering several engagement projects. He has written 'Rules of Engagement: A Story About How Leaders Can More Effectively Engage Employees' and co-authored additional titles exploring experience-based learning.

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Teresa Haggerty

Teresa Haggerty

Teresa is a change management consultant and wellness coach working with leaders holistically to develop comprehensive approaches to marketplace changes.

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Teresa Haggerty


Teresa has merged two career paths into the change management arena. As an insurance professional, she jump-started new ventures within financial institutions and real estate firms. Her passion for personal development has been influenced by her training as a minister and yoga teacher.

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Sam Ellis

Sam Ellis

Sam is an experienced management consultant, coach, facilitator and learning experience designer based in the UK working with organisations in diverse sectors and learners at all levels.

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Sam Ellis


Sam is passionate about nurturing growth and wellbeing, facilitating transformational healthy high performance for individuals, teams and organisations. She has worked collaboratively with Primeast in the development of the innovative 'Moved to Lead' programme.

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Beena Kavalam

Beena Kavalam

Beena is an experienced career and executive coach, facilitator and trainer with more than 15 years of corporate experience across the pharmaceutical, communications, CPG, and tech industries.

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Beena Kavalam


Beena’s dual careers in management consulting and in brand management enable her to pivot in the moment from executive coach to corporate sounding board and strategic advisor and clients view this as a key factor in ensuring an engaging and highly focused learning experience.

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Michelle Ong

Michelle Ong

Michelle is an experienced facilitator and executive coach, passionate about helping individuals and organisations to achieve their full potential. Michelle specialises in delivering high-quality skills development, management and leadership programmes.

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Michelle Ong


For 10 years, Michelle worked for several Fortune 500, global brands and government agencies. She spearheaded business development initiatives, multiple strategic marketing communications strategies and numerous pitches were won under her leadership. She then progressed to management roles which involved the development of talent within organisations.

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Sammy Njoroge

Sammy Njoroge

Sammy is certified to administer both The Leadership Circle Profile and Leadership System. He is also The Leadership Circle East Africa representative responsible for hosting Leadership Circle Profile Certification.

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Sammy Njoroge


Sammy is in the process of building a community of coaches, practitioners, internal and external consultants to raise the conscious practice of leadership and serve clients through hosting and facilitating Leadership Circle Certification. He also serves as an external consultant and trusted advisor to business and market leaders in East Africa especially in Nairobi.

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Jan Brause

Jan Brause

Jan is a professional coach, coach supervisor and skilled facilitator with over 30 years in Human Resources and Learning and Development, operating at senior level in the public and private sector.

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Jan Brause


Jan combines many years’ experience of working with groups and individuals from a range of backgrounds and cultures with first-hand experience of corporate change. Her personal style and values are rooted in a collaborative approach to develop high performance cultures and maximise personal and organisational potential.

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Gerardo Gomez

Gerry Gomez

Gerry is an executive and team coach, facilitator and learning and development advisor. He is a specialist in leadership development, systemic leadership and high performing teams. He is based in Madrid.

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Gerry Gomez


Gerry's expertise is in business orientation and people development with a commercial background that saw him working in senior roles across EMEA. Currently working as consultant, facilitator and coach in integral transformation projects.

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Sarie Leroy

Sarie Leroy

Sarie is a certified coach, consultant, project manager and facilitator. She developed her skills in an international corporate environment, working on both project and people side of the business.

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Sarie Leroy


Besides having many years of international experience in project and change management, Sarie is also a facilitator of interactive, experiential workshops in a wide range of management domains, including change, strategy, leadership, influence and communication.

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Darren Carrington

Darren Carrington

A confident, grounded, and versatile facilitator, trainer, executive coach and mentor who truly connects with his audience. Passionate about people development and adding value; reflected in his warm and infectious facilitation style.

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Darren Carrington


A keen ultra-distance desert runner with a driving focus around mindset, Darren is experienced and accredited in an array of tools and assessments including DiSC, Situational Leadership and is also an NLP Master Practitioner.

He has the ability to engage his audience so they relate his training content to their bespoke business concepts in the most simplistic, yet effective manner.

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Russell Evans

Ted Dass

Ted has an interdisciplinary outlook towards life and work. With over 20 years of experience in academia and industry, he takes an asset-based approach to helping organisations build capacity and leadership strength.

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Ted Dass


Ted cut his cloth as a pivotal executive of the corporate-HR division of India’s largest power company, NTPC Ltd. Later at the University of Cincinnati (UC), USA, he served on the faculty and taught Master’s-level courses in HRM. He also co-directed UC’s MHR programme and was a Faculty Fellow at UC’s Centre for Organisational Leadership.

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Ting-Ting Lin

Ting-Ting Lin

Ting-Ting brings more than 30 years of professional experience in management and business consulting to design, coaching and facilitation. She specialises in leadership, team performance, sales effectiveness and mindfulness training.

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Ting-Ting Lin


19 years living in China as a business executive at Philips Electronics, Ting-Ting has a unique blend of skills in developing both individuals, leaders and organisations in the competitive environment. Following a 10 year tenure as Professor at University of California she now blends academic rigour to commercial and personal development.

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Amanda Harrison

Amanda Harrison

Amanda is an experienced Chartered Occupational Psychologist, trainer and qualified coach with particular experience in improving organisational effectiveness through addressing people and behaviour, working across a diverse global client base.

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Amanda Harrison


Amanda has designed and delivered programmes for senior and board level staff through to ‘shop floor’ level staff, including selection and assessment, psychometric assessment, coaching, training and development, and broader change management programmes.

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Clive Wilson

Clive Wilson

Author of 'Designing the Purposeful Organization – how to inspire business performance beyond boundaries' and 'Designing the Purposeful World - the Sustainable Development Goals as a Blueprint for Humanity'.

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Clive Wilson


Clive has spoken at conferences and facilitated workshops in Europe, Africa, Asia, the Americas, the Middle East and Australia. He has worked across all sectors, with significant support to the energy, pharmaceutical, technology, and manufacturing industries as well as improving the effectiveness of social entrepreneurs in the developing world.

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Kim McConnell

Kim McConnell

Kim has built a successful career as a specialist in employee engagement and retention and organisation, leadership and employee development helping companies execute their strategic plans to achieve results and success.

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Kim McConnell


Kim has helped a range of organisations from large corporates to entrepreneurial businesses run more efficiently, vitalise and engage their business’s culture and improve their business performance. Her warm style engages learners at all levels and she encourages and inspires learners to make a difference.

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Nita Shah-Evans

Nita Shah-Evans

Nita specialises in working with leaders and organisations to develop and improve their effectiveness and achieve goals at pace.

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Nita Shah-Evans


Nita’s focus is on aiding leaders to be the best they can be with an approach which empowers others to maximise themselves and others who they work with. She is described as being professional yet approachable, challenging yet supportive and she brings genuine enthusiasm to work with people to support them to grow and develop.

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Scott Cooksey

Scott Cooksey

Scott brings over a decade of experience in leading management workshops. His facilitation experience covers a range of management-centric topics to strengthen teams, deliver measurable results and positively impact the bottom line.

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Scott Cooksey


Scott began his career in banking and financial services, where he has 13 years’ experience holding a variety of business development and advisory roles. Since shifting his focus to developing top management skills in others, Scott’s work has taken him across North America, the Caribbean, Australia and the Middle East.

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Mark Flamendorf

Mark Flamendorf

Mark is a learning and organizational development professional with a background in leadership and management development, training design, facilitation, team building and coaching.

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Mark Flamendorf


Mark has over 20 years of experience in financial services, healthcare, consumer products and legal. His expertise gives him the ability to work with large to small entrepreneurial companies to help them run more efficiently and leverage employee skills and talent in more productive ways.

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Joni Goodman

Joni Goodman

Joni is an accredited learning and performance professional, executive coach, speaker, author and facilitator. Her expertise ranges from sales through account management, design, facilitation and review of custom solutions

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Joni Goodman


Joni’s background is in bio science research and development in a global pharmaceutical business where she then moved into sales and later sales management followed by sales training. She then moved into a consultancy role in customised learning and development which included the use of learning technologies to optimise business performance and increase productivity.

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Joanna Mason

Joanna Mason

Working as Programme Manager, Jo is a methodical and clear thinker when it comes to delivering the best experience for her clients, both from learner and project sponsor perspective and often goes above and beyond to achieve this.

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Joanna Mason


Jo takes great care to listen and understand her clients needs and works with the client partners and consultants to provide a smooth and efficient process during programme delivery.

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An integrated approach to learning and development

As the business landscape changes, a new approach to leadership and skills development is needed to ensure organisations can continue to thrive and grow. Primeast has been working with leaders globally, providing leadership development and skills development training, for over thirty years with our unique and inter-connected approach.

We work closely with our clients to ensure the appropriate assessment, diagnosis and intervention is employed to ensure the most significant impact. We create meaningful learning experiences through immersive and experiential learning which has been proven, in thirty years of working with global organisations, to have a more profound, transformative and enduring affect on the internal capability and mindset.

Scaling Talent

Build your own scalable and flexible skills development programme for individuals and teams. Delivered virtually or face to face through our global network of associates

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Prime Leadership

Build leadership excellence with our integrated approach developed over 30 years of delivering outstanding results by affecting profound personal and professional change

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Accelerating the development of a multinational workforce to work effectively in teams for a major global petrochemical company
Rolls-Royce – Understanding the working cultures and opportunities for merging organisations from the UK and Spain
Google gTech – Senior Leadership Immersion Programme to Experience the Customer Service and Leadership of other Organisations
Cape plc
Honda Leadership Programme in the UK, Europe & Japan delivered higher J D Power customer survey performance score

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