Cover of Clive WIlson's book Purposeful Leadership, showing a winding road leading toward a sunrise over layered mountains, with the PrimeFocus diagram at the centre.

A new book from PrimeFocus's creator

Purposeful Leadership

Leading people and organisations through the great disruption

Written by Clive Wilson, the creator of PrimeFocus™, this book is about the disruption every leader is dealing with right now: artificial intelligence and robotics reshaping how work gets done, big changes in how the world gets its power, and a workforce whose expectations keep shifting. Clive’s argument is that the real challenge isn’t responding to that disruption. It’s creating the conditions where people and organisations ca actually thrive inside it.

Drawing on more that three decades in leadership and organisational change, Clive shows why so many change efforts fail to stick, and what separates organisations that adapt well from those that get stuck reacting instead of leading. At the centre of it all is PrimeFocus, and a simple belief that leaders can see a brighter future, and consciously create the conditions in which it will happen.

Are your leaders and your people working toward the same future?

PrimeFocus looks at eight conditions, from purpose and vision through to how people actually behave day to day, and shows you where the gaps are. Answer a short set of questions and we'll send you a personal report showing exactly where you stand today. It takes a few minutes, and it's completely free.

Alignment and engagement using PrimeFocus™

Here, Clive Wilson explains PrimeFocus™ and the concept of Purpose in an organisation. To find out more about how we can support you, using the PrimeFocus™ framework to achieve strategic and cultural alignment, increased engagement in order to achieve improved performance and tangible results, speak to our team.

PrimeFocus diagram depicting the 8 sections; purpose, vision, structure, engagement, character, results, success, human talent.

PrimeFocus™ in practice

When an organisation and its leaders are strategically aligned to its purpose, the effects are extremely powerful:

  • A balance between cultural harmony and collaborative working with a healthy regard for test, challenge and conflict
  • High levels of engagement where the employees’ values are closely aligned to the organisation’s values; leaders have articulated the vision and purpose and there is a strong sense of unity, ownership and responsibility
  • Excellence in teamworking at all levels with resulting high performance and a sense of shared personal success
  • Structures and processes are implemented to deliver the purpose efficiently
  • Leadership model authenticity, integrity and resilience, inspiring, supporting and enabling their teams to achieve their true potential