The Leadership Development Gap
You invest in leadership training. Leaders leave inspired. But within weeks, old habits return, and the same challenges surface.
Here’s what you see every day:
- Disengaged teams and rising turnover
- Leaders stuck firefighting instead of leading
- No hard proof of ROI for the C-suite
This isn’t about lack of effort. It’s about focus. Traditional training targets surface behaviours, while the real driver of leadership sits deeper: mindset.
"During the last 9 years Primeast has become one of our professional business partners providing top to bottom organisational, departmental and individual development resources to our evolving organisation."
Warren Maruca, All American Poly
Why Training Alone Doesn’t Work
Most programmes stop at behaviour. They teach skills, but behaviour is only the surface. The real driver of performance is mindset.
Under pressure, leaders default to Reactive leadership, fear-driven habits like controlling, complying, or protecting. Reactive leaders firefight but rarely move forward.
High-performing leaders step into Creative leadership, a mindset built on purpose, vision, and courage. Creative leaders inspire, energise, and deliver sustainable growth.
The Leadership Circle Profile® (LCP) makes this shift visible. It’s the only 360° assessment that measures both:
- What leaders do
- Why they do it
This dual lens reveals what traditional tools miss and it’s proven to link Creative leadership to stronger business results and higher engagement.
That’s why training alone won’t stick. Without exposing and reshaping mindset, leaders will always revert. The Leadership Circle Profile® gives you the data to drive lasting change, and with Pulse™, you can track that change over time and prove it’s sticking.
See the Whole Leader with LCP
You can’t change what you can’t see. Most assessments measure behaviour, but miss the deeper drivers. The Leadership Circle Profile® (LCP) is different.
It’s the only 360° tool that connects:
- What leaders do: Their visible behaviours and competencies
- Why they do it: The mindsets and assumptions that shape those behaviours
Take the leadership team shown opposite. This leader shows strong Creative strengths in areas like Achieving, Relating, and Self-Awareness. At the same time, their profile highlights Reactive tendencies in Complying and Protecting.
This mix is common. Leaders often balance high potential with patterns that hold them back. The LCP makes these dynamics visible at a glance, showing both the strengths to leverage and the habits to shift.
The result? Leaders see themselves clearly, often for the first time. They recognise how default behaviours affect performance. And with that awareness, real transformation begins.
Validated globally and benchmarked against thousands of leaders, the LCP is a proven diagnostic you can trust. It doesn’t just measure actions. It reveals the whole story, so you can develop leaders in ways that last.
“In partnership with Primeast, we have created a market leading programme of development for Kia managers. Of most importance is that we are able to track tangible results and demonstrate significant business improvement as a direct outcome of our leadership development.”
Stephen Dorman, General Manager - Customer Quality, KIA MOTORS (UK) LTD
The Primeast Difference
From Insight to Lasting Impact
A profile alone won’t transform a leader. The Leadership Circle Profile® (LCP) provides the critical insight, and we help you turn it into measurable change.
Backed by global research, the LCP proves that Creative leadership is strongly linked to better business results and higher engagement. And with Pulse™, you can track those results over 6–12 months to prove ROI to your C-suite. With Primeast, our approach delivers what matters most:
FREE Leadership Circle™ Self Assessment
Assess your Leadership Effectiveness
Once you complete the self-assessment, citing Primeast as the referrer, we will provide a free debrief, helping you to identify the areas to develop which will begin to unlock your leadership potential.
How Leadership Circle Profile Works
We make the Leadership Circle Profile simple for you and insightful for your leaders. All feedback is confidential and aggregated, so you can be confident the insights are honest and accurate.
The result? A clear profile that shows the gap between how a leader shows up today and the leader they aspire to be, with a pathway to close it. Here’s what to expect:
Online 360 Assessment
Leaders invite feedback from their boss, peers, direct reports, and others. Each response takes just 15–20 minutes to complete.
Comprehensive Data
Results are benchmarked against a robust global norm group, so you know exactly how your leaders compare.
Confidential Debrief
An accredited Primeast coach guides each leader through their profile, helping them see the connection between mindset, behaviour, and impact.
Ongoing Development
Insights feed directly into your learning journey, ensuring leaders build new habits that stick and deliver measurable business results.
Create Leadership That Lasts
Stop investing in short-term fixes. Build a culture of leadership that lasts.
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