The Challenge


Our experience within the automotive sector is extensive, having worked consistently throughout our history with vehicle manufacturers, dealer groups and related supply chain companies.

Primeast has been helping organisations become stronger and more resilient for three decades. In 2017 Blue Water joined us, bringing 17 years of successful management and leadership specialisation in the automotive sector. The Primeast Blue Water automotive practice continues to deliver success in the sector.

The sector, like so many others, is experiencing disruptive change at a startling pace. New technologies and the race to electric cars are revolutionising design, sales, service and repair practices. Changing customer behaviours require transformation of long standing custom and process. Digital technologies are impacting on almost every aspect of commercial activity. The list of challenges is long, and leadership and management capability must be at optimum levels to capitalise on the opportunities that change brings, rather than succumb to the pressures that progress and development can bring.

cars parked

The How

How We Work with You

  • The initial consultation is deep and detailed to ensure we can deliver the right solution, programme structure and support for your specific requirement
  • A dedicated project team designs the appropriate solution for your needs which can include a range of methods, delivery styles, materials and tools.
  • Our accredited coaches can apply a range of tools, if appropriate, to support development through detailed and effective analysis.
  • The facilitator, equipped with a detailed understanding of the workplace challenges and situations, manages the learning experience to ensure meaningful transfer of learning, directly back to the workplace.
Training session

The Benefits

Ensuring an Outstanding Experience

  • Our global network of associates and consultants reaches across the globe, ensuring localised and culturally sensitive expertise; the right person, in the right place at the right time.
  • Our associates and consultants are accredited in a range of evidence-based development tools allowing us to apply the right tool for the job.
  • We provide wrap-around support to the client and the delivery team, with dedicated project teams ensuring an efficient and wellco-ordinated experience.

The Outcomes

Working with You to Achieve Improved Performance

Our particular area of expertise is people development and organisational alignment. These are some of the ways we can help you:

  • Create meaningful, sustainable learning journeys for your leaders and managers.
  • Engage an independent professional advisory service to help you achieve organisational purpose and objectives by solving management and business problems, identifying and seizing new opportunities, enhancing learning and implementing changes.
  • Develop a compelling purpose and vision that will allow you to thrive in the ever-changing automotive environment.
  • Develop new and effective cultures that promote customer-focused innovation, service and compliance.
  • Build corporate social responsibility within your company to ensure sustainability.
  • Create exceptional technical and project leadership that is resilient and capable of adapting to change and driving your company forward.
  • Cultivate communication, interpersonal and teamwork skills to ensure your teams can perform, successfully collaborate and engage multiple global stakeholders.