Insights

By creating a narrative that is authentic, engaging, and relevant, a brand can establish a strong emotional connection with its customers, employees, and stakeholders.

Leadership styles are the approaches that leaders use to manage and motivate their teams. Among the various styles, two of the most prominent are inclusive vs exclusive leadership.

Open and honest communication fosters a positive company culture by creating a trusting and honest environment, which enhances overall company culture.

An Employee Value Proposition (EVP) is a statement that defines the unique benefits, rewards, and values that an employer offers to its employees in return for their skills, experience, and commitment.

In this article, you’ll learn about the seven organisational culture characteristics that your leaders should embrace to determine how they inspire action from their people.

In this article we explore this mix of techniques further, and examine the characteristics of a successful salesperson with a strong sales mindset.

However, there is a dark side of technology, too. It is rarely discussed or considered. The negative consequences of technology, such as addiction, privacy violations, and a deterioration in social interactions, pose significant challenges.

Building trust in the workplace is critical for business leaders who want to improve employee engagement, increase productivity, and drive business success.

When developing a strategy to answer the question of how to penetrate the market with a new product, a company must also consider product positioning and publicity. These strategies can help you improve your sales in competitive markets.

An internal communications plan template will help your organisation create an internal communication framework by outlining goals, establishing communication protocols, and incorporating employee engagement to ensure effectiveness.

Employee buy-in refers to the commitment of employees to a company's strategic goals. Crucial for executing strategies and enhancing organisational performance.

Build high performing teams and embed the characteristics of high performing teams within your own sphere of supervisory responsibility

More so today than at any other time in history, businesses that foster a collaborative environment are winning the race to competitive advantage.

Keeping the customer satisfied: the key to profit It’s a misconception that price drives customer satisfaction scores. After the Great Recession, when businesses and the […]

Giving feedback can be challenging, and several barriers can prevent you from providing effective feedback. Here are some common strategies to give feedback effectively.

To answer the question of how to motivate a team effectively, it's essential to foster engagement to enhance their sense of purpose and belonging.

Employee empowerment is so highly connected with employee engagement, it is little surprise that many of the advantages of empowerment are directly related to the benefits of employee engagement.

We discuss what makes people react the way they do to transformational efforts, and describe approaches to overcoming resistance to change in the workplace.

When sales teams listen to their customers, sales numbers will speak for themselves Listening to others is a transformative quality. It strengthens personal relationships. It […]

While organizations such as Google are often discussed as shining companies that use employee empowerment, there are countless other firms pushing forward in their markets […]

Activities to Teach Trustworthiness A 1999 poll carried out by the New York Times and CBS asked, “What percent of people in general are trustworthy?” […]

Get real with assistive technology Sales organizations across the United States have worked hard to improve the diversity of their workforce, though one area that lags […]

It’s often said that the best salesmen are the most resilient. But what creates resilience in sales? Ron Willingham, author of Integrity Selling for the 21st Century, […]

There have been plenty of books, papers, and articles written about methods of identifying customer needs, though most fall short of discussing the importance of communicating […]