Insights

Accessing the benefits of customer engagement prospecting techniques Sales is a tough world, highly prone to individual, local, national and international economic influences. When economies […]

Integrity Selling is more than just a sales technique; it’s a comprehensive sales training program designed to foster a customer-centric approach to selling.

Process to manage time more effectively to ignite sales In the course leading their teams, sales managers have many responsibilities to contend with, many of […]

In my last post, we looked at appointment-setting scripts that work. In this post I want to delve a little deeper, and examine the art of […]

Influencing is at the heart of integrity selling Many salespeople underachieve because they mistakenly feel that selling is something you do to someone. They believe […]

Thirty years involvement in leadership development has taught the team at Primeast a lot about the nature of leadership and the development of leaders. In […]

2020 saw a dramatic acceleration in the uptake of virtual learning & development. The range of available digital learning platforms and portals exploded; both free […]

Tips to Embed Required Value-Driven Behaviours In our previous article, ‘Creating a purpose-driven organisation: the importance of values in the development of people processes’, we discussed […]

What is an Ambivalent Relationship? An ambivalent relationship is classed as a relationship in which both positive and negative feelings are present, usually with tension […]

Hybrid working is impacting many office workers and their colleagues who are having to change the way they do things. In some organisations, where the […]

Purposeful leadership is more than just a management style; it’s a commitment to leading with a clear sense of direction and intent.

As a leadership development professional and self-confessed leadership geek, I am always on the lookout for new tools, techniques, books, ideas and perspectives. So you […]

A change in attitudes is taking place in businesses around the world and across industries at present, with a group of self-motivated, proactive and action-oriented […]

As part of Primeast’s Women in Leadership series, we interviewed Andrea Cartwright, group HR director for Supergroup. Andrea shared with us her journey, the challenges she’s […]

I am sometimes asked where our company name comes from – and specifically why the word ‘prime’ features. The story goes back to our early […]

Employee experience is a multifaceted concept that encompasses the various interactions and perceptions an employee has with their organisation throughout their tenure

Using Attrition and Retention Analytics to Create Proactive Retention Strategies Businesses are using predictive HR analytics to identify the specific reasons why their employees might […]

Giant-Shimano rider Marcel Kittel has attributed his opening stage victory in the Tour de France to his team. “I have to say thank you to […]

Understanding and harnessing employee engagement is something that has challenged organisations and their leaders for decades. Despite the ground-breaking book from Buckingham and Coffman, First, Break […]

What Are the Communication Skills Required for Leading a Small Team and Large Organization? Communication is key to being an effective leader. As leaders, we […]

Skills Assessed as Required to Lead Through the Next Crisis Leading effectively is exciting, not least because of the diverse set of skills you have […]

How to Build Resilience in Leaders We already knew we were living in uncertain times and then Nature came along to say “You ain’t seen […]

Winning Hearts and Minds to Motivate Employee Engagement Every company has a culture. It is the values, beliefs, and behaviours of employees and management. The […]

A brief appraisal of the economic environment of the last 15 years demonstrates the impact of corrosive leadership. Superbly summarised at the beginning of their […]